The fall-winter 2023 campaign from United Colors of Benetton serves as a vivid tapestry of fashion ambition, skillfully orchestrated by the brand’s creative director, Andrea Incontri. Incontri harmonizes tailoring, knitwear, and workwear elements for the season’s contemporary take on classics.
United Colors of Benetton Fall/Winter 2023 Campaign
The campaign, shot by Giampaolo Sgura, places the clothes against a stark studio backdrop, making each ensemble pop with its masterful use of color. Meanwhile, Jacob K styles an eclectic cast of models—Abdoul Razak, Andreas Athanasopoulos, Avanti Nagrath, Braien Vaiksaar, Craig Shimirimana, Diane Chiu, Han Zhicheng, Nyawurh Chuol, and Rianne Van Rompaey—creating a rich visual dialogue between the garments and the global community they represent.
Knitwear in this collection tells its own story. Turtlenecks, cardigans, and sweaters find a home in the broader narrative, with oversized fits, bold stripes, intricate jacquard patterns, and tactile bouclé wool capturing the imagination.
These pieces act as brush strokes of color in a painting, making even the chilliest days feel inviting. Leather pants, meanwhile, rebel against the more conservative Benetton polo shirts, introducing an element of raw, untamed edginess.
The collection’s workwear segment adds another layer to Incontri’s design discourse. Denim, a classic staple, evolves through the lens of craftsmanship, as contrasting stitching creates an interplay between function and fashion. Here, Benetton nudges the observer to consider the relationship between labor and luxury.
Altogether, United Colors of Benetton’s fall-winter 2023 campaign explores how different fabrics, styles, and cultures can harmoniously coexist in high-street fashion.
