United Colors of Benetton’s new fragrance, We Are Tribe, is inspired by a generation of non-conformists who know what they want and fight for their dreams. This tribe doesn’t stop; it lives without fear and can’t wait to see the future. United Colors of Benetton has always been about diversity and inclusion, and this fragrance celebrates people who break the mold and march to the beat of their drum.
We Are Tribe Campaign
We Are Tribe launches with a new campaign photographed by Iñigo Awewave. The photographer’s images capture a fun and laid-back spirit mirrored by the advertisement’s wardrobe. United Colors of Benetton’s vibrant energy resonates with the styling choices of Alberto Murtra. The stylist outfits the campaign’s stars, which include entertainers, models, and influencers.
We Are Tribe Cast
The United Colors of Benetton We Are Tribe fragrance campaign features young voices with a great attitude to engage the world. United Colors of Benetton’s tribe includes Facundo Guzmán, João Guilherme, José Gimenez Zapiola, Lisbeth Rodriguez, Marco Morales, Nacho Penín, and Rocki Salam. Each of these inspiring individuals brings something unique to United Colors of Benetton’s We Are Tribe fragrance campaign.
Their collective energy expresses self-confidence, creativity, and perseverance that resonate deeply with United Colors of Benetton’s core values—diversity, inclusion, and freedom to express oneself through fashion and art.
We Are Tribe Fragrance Notes
United Colors of Benetton’s We Are Tribe fragrance is an invigorating and refreshing scent that can be experienced throughout the day. It has top notes of zesty grapefruit and spicy cardamom that open to a heart of dry amber and woody vetiver.
The base is herbaceous lavender and basil, providing a vibrant yet calming finish. United Colors of Benetton has crafted this fragrance with 98% natural ingredients, ensuring it will be long-lasting yet gentle on the skin.
We Are Tribe Overall
United Colors of Benetton’s We Are Tribe fragrance campaign celebrates individuality and self-expression. The brand even goes as far as to design a unique bottle of recycled glass shaped like a hoodie. From its notes to its glass bottle, We Are Tribe nods to those who break the mold. Furthermore, this fragrance will turn heads wherever you go with its unconventional blend of freshness, warmth, and herbal tones!
