Cheerful Proceedings–H&M taps this season’s breakout star, Benjamin Eidem for their spring 2012 lookbook, lensed by Kacper Kasprzyk. Mixing subtle nautical inspirations with a playful color palette, H&M delivers modern proportions in a wardrobe, great for work and play. From lush knits and a sharp double-breasted navy blazer to bursts of color, whether in parka form or twill pants, the Swedish retailer debuts a high note for the upcoming season.
