What to Wear Now–Nathalie model Benjamin Eidem is enlisted by Pull & Bear to front the brand’s spring/summer 2013 campaign of its Heritage collection. Clad in the brand’s latest offering, Benjamin is a vision of effortless style in washed jeans, Bermuda shorts, denim jackets, basic tees and lightweight knitwear pieces, designed in a palette of colors that ranges from warm sandy neutrals to sky blue, rich browns and soft pastel tones. Captured in a series of outdoor images, Benjamin lends his appealing figure to showcase a collection that transcends the main seasonal trends, adapting to every guy’s individual sense of style.