Benjamin Eidem Tackles Lacoste’s Latest Collection for their Pre-Fall 2013 Lookbook

The Fashionisto

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Published January 22, 2013

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Updated February 15, 2015

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The Transitional StaplesLacoste sets the groundwork for the fall/winter 2013 season with their pre-collection lookbook featuring Swedish model Benjamin Eidem. Approaching the collection with a two-fold inspiration, nautical references nod to an ending summer while a ski motif hints at the upcoming winter. While stripes borrowed from sailing offer a crisp visual, volume interjected into essentials ranging from the cardigan to the overcoat create a new look for Lacoste’s iconic pieces.


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