Kris Van Assche kicks off his new chapter at Berluti with a campaign. Van Assche reunites with longtime collaborator Mauricio Nardi for the advertisement. Meanwhile, the stylist partners with photographer Jamie Hawkesworth. Unveiling a new Berluti logo, the campaign spotlights the brand’s Alessandro oxford shoe.
Related: Kris Van Assche Announced as New Berluti Artistic Director
The Alessandro dates back to 1895 when Alessandro Berluti began his journey as a shoemaker. Discussing the advertisement, Van Assche shares, For this first campaign, I wanted to create an image rooted in the maison’s origins and emboss it with my vision.
Meanwhile, Berluti CEO Antoine Arnault adds, This campaign was thought of and art directed by Kris, I relate to it because it speaks of who we are while holding a promise of more to come.
Berluti Alessandro Campaign
