As the chill of fall looms on the horizon, Berluti responds with a masterstroke of style. Their fall-winter 2023 collection, aptly named “The Great Escape,” delivers a potent blend of comfort, functionality, and signature Berluti elegance. As if addressing the modern man’s evolving fashion needs in a dynamic world, this collection is a powerful dialogue between high fashion and an active lifestyle.
Berluti Fall/Winter 2023 Campaign
This season’s campaign bathes us in the vision of photographer Anthony Seklaoui, who paints a story of stylish escapism through his lenses. Woosang Kim, Matthew Seymour, and Henry Kitcher lend their charismatic personas to this narrative, beautifully representing the Berluti man, an embodiment of strength, sophistication, and a playful zest for life.
Under the discerning eyes of stylist Virginie Benarroch, the intricacies of the collection spring to life. “The Great Escape” unfolds in two chapters—Summit Icons and Ascend Play, each underpinned by a unique color story and design ethos. Summit Icons flirts with sprezzatura, effortlessly blending classic style and sport.
Its color palette—Indigo Denim and Opuntia—harks back to the quintessential Berluti patina. But the narrative extends beyond aesthetics: a nod to the sport’s classics of the ’60s, the introduction of a lightweight sneaker emphasizes the collection’s active lifestyle bent.
The hues of Grapes and Mimosa, historical colors drawn from Berluti’s patina book, command attention. As Grapes envelop one in the subdued ambiance of a gentleman’s club, Mimosa heralds the transition to fall, bringing a vibrancy that punctuates the cooling season.
The Ascend Play line—the second part of “The Great Escape”—weaves a tale of essential contemporary sportswear. Ascend Play punctuates the modern man’s wardrobe with its fleece tracksuits, joggers, logo sweatshirts, deerskin varsity jacket, and a nylon parka flaunting Berluti’s trademark Scritto pattern. The debut of two new Softy bags—a zippered shoe compartment backpack and a roomy messenger bag—adds an element of practical luxury to the collection, harmonizing style and utility.
