Berluti’s holiday 2023 campaign, aptly titled Les Passe-Temps or The Pastimes, translates the joy and sophistication of the festive season into a visual. Through the astute lens of James Harvey-Kelly, the ad unfolds in a series of vignettes that capture the essence of goodwill and the art of leisure.
Berluti Holiday 2023 Campaign
The settings are intimate yet grand, with models including Finnlay Davis, Mathias Lauridsen, and Taemin Park effortlessly inhabiting spaces that evoke the charm of a bygone era.
The compositions are rich in narrative, with each frame suggesting a story mid-verse, inviting the viewer into moments of shared laughter, reflective solitude, and the warmth of companionship.
Embracing Olga Berluti’s Club Swann philosophy, the campaign asserts that while there may be no rules, there is one binding ethos: engagement. Just as in Proust’s salons, only the spirited and enjoyable are welcomed. This spirit is woven through the collection, presenting timeless pieces worn and experienced.
Each object, from the lustrous leather of a well-crafted shoe to the textured fabrics of tailored jackets, is designed to be cherished and shared, much like the moments they are meant to accompany.
Berluti’s message is clear: the holidays are a time to indulge in the pleasures of life, to engage with the arts, with culture, and with one another.
The campaign’s narrative encourages making memories with objects that, like the memories themselves, are meant to last. Les Passe-Temps is an invitation to embrace a lifestyle where every piece tells a story, and every gathering is an opportunity to create new ones.
