Bespoken creative director Sammy Fayed taps friend Devon Church, of the band Exitmusic as the star of the brand’s spring-summer 2016 campaign. The New York-based musician embodies the musical spirit of Fayed’s ready to wear collection. Enriching a downtown attitude with a classic rock story, Bespoken channels the 1967 trip of the Rolling Stones to Marrakech. Stripes, lightweight fabrics and relaxed lines are brought together in tribute.
Bespoken Spring/Summer 2016 Campaign
Explaining why Church is the perfect fit as the Bespoken man, Fayed shares, “At Bespoken, we like to capture a genuine essence of being effortlessly cool and that’s what Devon represents as an artist. He’s easy and his f&%* you attitude is rock and roll, and this vibe couple with sharp tailoring is the glue that defines our brand’s aesthetic.”
Discussing his ideal performance outfit, Church says, “It’s all about an easy underlayer. Like a skinny collar shirt or a nehru shirt in a lightweight fabric with a great blazer on top.”