Birkenstock Launches Fresh New Campaign

Dan Tobin Smith photographs Birkenstock's pool-ready sandals for its spring-summer 2017 campaign.Pin
Dan Tobin Smith photographs Birkenstock’s pool-ready sandals for its spring-summer 2017 campaign.

Embracing a fresh new creative, Birkenstock launches its spring-summer 2017 campaign. The footwear brand enlists photographer Dan Tobin Smith to capture still life images of its iconic styles. Smith brings his vast experience in advertising to the label with past clients including Apple, Louis Vuitton, and Alexander McQueen. For Smith’s task, Birkenstock sandals steal the spotlight with a clear, concise view of the style’s popular details. Birkenstock’s features its Arizona sandals for the stylish outing.

Related: Beach Bound | East Dane Rounds Up Summer Staples

Birkenstock Spring/Summer 2017 Campaign

Birkenstock's black Arizona sandals appear in an advertisement for spring-summer 2017.Pin
Birkenstock’s black Arizona sandals appear in an advertisement for spring-summer 2017.
Metallic copper is in style as Birkenstock showcases its Arizona soft footbed sandals.Pin
Metallic copper is in style as Birkenstock showcases its Arizona soft footbed sandals.