The most recent advertisement for the Swedish brand Björn Borg’s men’s line focuses on the company’s underwear. The campaign encompasses a series of black-and-white pictures that feature Elliott Reeder. A minimal photo set and Bersa’s timeless composition make for striking images by the photographer.
Meanwhile, Elliott is the center of attention as he appears in several portraits highlighting Björn Borg’s signature underwear styles. The assortment of boxer and underwear briefs the brand offers is known for providing both comfort and a classic appearance.