Rag & Bone unveils its new short film, Hair. Shot by Fred Elmes, the feature premiered at the 2017 Tribeca Film Festival, presented by AT&T. John Turturro directs and stars in the short, alongside Bobby Cannavale. Turturro says, “It was fun to find the right location that would complement the Rag & Bone clothing.”
The 60-year-old actor and filmmaker shares, “I scouted several places with Fred Elmes and we felt that this specific classic barber shop was the perfect location. Clothes and hair go together; they’re part of your social identity.”
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Rag & Bone CEO and creative director, Marcus Wainwright talks about the project. He shares, “For us, projects like these are about creating a paradigm shift in the way people view fashion.” Wainwright adds, “Film and photography are engrained in our brand DNA and we love exploring both mediums in different ways each season.” The designer explains, “This project was a joy to be part of and it was a real honor to work with John and Bobby on it.”