BoohooMAN Debuts Premium Collection for Fall

The Fashionisto

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Published October 30, 2017

Brian Whittaker wears a gradient print coat from boohooMAN's premium collection.Pin
Brian Whittaker wears a gradient print coat from boohooMAN’s premium collection.

BoohooMAN follows suit with a growing number of affordable brands offering premium collections. The English label reunites with model Brian Whittaker to introduce the line. Forty pieces come together with a mix of clothing and accessories. Sharp items punch a modern punch. Takeaways range from a grey ombre effect coat to a studded western jacket.

Related: Rae Sremmurd Fronts boohooMAN’s Fall ’17 Campaign

Boohoo menswear communications officer Jay Hassan talks about the premium launch. He shares, “Affordable, fast fashion is a huge focus for boohooMAN; however, we wanted to appeal and encourage customers who tend to invest in key, one-off pieces to shop with us by creating an exclusive offering of luxury product.”

BoohooMAN Fall/Winter 2017 Premium Collection

BoohooMAN embraces the shearling trend with its spin on the suede jacket.Pin
BoohooMAN embraces the shearling trend with its spin on the suede jacket.
Model Brian Whittaker sports a boohooMAN premium rose embroidered bomber jacket.Pin
Model Brian Whittaker sports a boohooMAN premium rose embroidered bomber jacket.
A sharp vision, Brian Whittaker dons a regal suit by boohooMAN premium.Pin
A sharp vision, Brian Whittaker dons a regal suit by boohooMAN premium.
Make a statement with boohooMAN's rose embroidered denim jacket.Pin
Make a statement with boohooMAN’s rose embroidered denim jacket.

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