Matteo Berrettini, Lee Min-ho + More Front BOSS Fall ’22 Campaign

The Fashionisto

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Published August 5, 2022

Matteo Berrettini BOSS Campaign Men Fall Winter 2022Pin
Italian tennis player Matteo Berrettini stars in the BOSS fall-winter 2022 campaign. Photo Credit: David Sims / BOSS

The fall-winter 2022 campaign for BOSS is the personification of empowerment and drive. The advertisement for the German brand examines what it means to be your own BOSS by using a variety of today’s most noteworthy personalities from various fields.

Anthony Joshua Boxer BOSS Campaign Fall Winter 2022 MenPin
Anthony Joshua wears a camel coat over a corduroy jacket with a turtleneck sweater for the BOSS fall-winter 2022 campaign. Photo Credit: David Sims / BOSS

BOSS Fall/Winter 2022 Campaign

This season of BOSS has prominent appearances by recurring characters. David Sims photographs Italian tennis player Matteo Berrettini, British boxer Anthony Joshua, American rapper Future, South Korean singer and actor Lee Min-ho, and TikTok creator Khaby Lame. The BOSS campaign stars represent several ways to be a BOSS in modern society.

Related: MATTEO BERRETTINI, ANTHONY JOSHUA + MORE FRONT BOSS SPRING ’22 CAMPAIGN

Lee Min-ho BOSS Campaign Fall Winter 2022 MenPin
South Korean singer and actor Lee Min-ho wears a cardigan sweater for the fall-winter 2022 BOSS campaign. Photo Credit: David Sims / BOSS

The fall-winter 2022 advertising campaign for BOSS displays three separate rooms in seasonal hues. Not only do rooms in black, white, and camel steal the show, but they also serve as reminders that when one door shuts, another opens. The concept is that the route to becoming your own BOSS is not a single straight line but rather a succession of experiences, triumphs, and even failures. However, each doorway offers the opportunity for optimism and growth.

Future BOSS Campaign Fall Winter 2022 MenPin
Future reunites with BOSS as the star of its fall-winter 2022 campaign. Photo Credit: David Sims / BOSS
BOSS Campaign Fall Winter 2022 Men Khaby Lame TikTokPin
Embracing winter white, Khaby Lame stars in the BOSS fall-winter 2022 campaign. Photo Credit: David Sims / BOSS
BOSS Campaign Fall Winter 2022 Men Matteo BerrettiniPin
Matteo Berrettini fronts the BOSS fall-winter 2022 campaign. Photo Credit: David Sims / BOSS
BOSS Campaign Men Fall Winter 2022 Anthony JoshuaPin
British boxer Anthony Joshua stars in the BOSS fall-winter 2022 campaign. Photo Credit: David Sims / BOSS
BOSS Campaign Men Fall Winter 2022 Lee Min-ho ActorPin
Lee Min-ho is a chic vision in a corduroy suit for the fall-winter 2022 BOSS campaign. Photo Credit: David Sims / BOSS
BOSS Campaign Fall Winter 2022 Men Future RapperPin
Rapper Future appears in the BOSS fall-winter 2022 campaign. Photo Credit: David Sims / BOSS
Khaby Lame BOSS Campaign Fall Winter 2022 MenPin
TikTok creator Khaby Lame fronts the BOSS fall-winter 2022 campaign. Photo Credit: David Sims / BOSS