Matteo Berrettini, Anthony Joshua + More Front BOSS Spring ’22 Campaign

The Fashionisto

/

Published January 27, 2022

Matteo Berrettini stars in BOSS' spring-summer 2022 campaign.Pin
Matteo Berrettini stars in BOSS’ spring-summer 2022 campaign.

BOSS features a star-studded international cast for its #BeYourOwnBOSS campaign for spring-summer 2022. Mikael Jansson collaborates with the German fashion house once more for the season. Jansson travels the world to photograph BOSS’s dynamic stars for the spring collection.

Anthony Joshua stars in BOSS' spring-summer 2022 campaign.Pin
Anthony Joshua stars in BOSS’ spring-summer 2022 campaign.

BOSS Spring/Summer 2022 Campaign

The campaign for BOSS’ spring-summer 2022 collection features British boxer Anthony Joshua, American rapper Future, Senegalese TikTok star Khaby Lame, South Korean actor Lee Min-ho, and Italian tennis player Matteo Berrettini. Mikael Jansson photographs striking portraits of BOSS’ advertising stars against neutral backgrounds. The well-dressed men wear a mix of sporty leisurewear and tailoring.

Related: BIG MATTHEW & SAINT JHN FRONT HUGO SPRING ’22 CAMPAIGN

Lee Min-ho appears in BOSS' spring-summer 2022 campaign.Pin
Lee Min-ho appears in BOSS’ spring-summer 2022 campaign.

“We are absolutely thrilled by this amazing cast for BOSS. The talents and personalities of the campaign perfectly embody what a boss stands for today,” says Hugo Boss AG CEO Daniel Grieder. “Delving into the more personal, emotive, and thoughtful aspects of being a boss in today’s world helps us connect in a more concrete and tangible way to millennials.”

Khaby Lame appears in BOSS' spring-summer 2022 campaign.Pin
Khaby Lame appears in BOSS’ spring-summer 2022 campaign.
Future fronts BOSS' spring-summer 2022 campaign.Pin
Future fronts BOSS’ spring-summer 2022 campaign.