BOSS sets the tone for fall-winter 2024 with its eyewear advertisement, “It’s for Life.” Spotlighting South Korean actor Lee Jong-suk, global music star Burna Boy, and tennis player Matteo Berrettini, this latest chapter in the #BeYourOwnBoss campaign taps into their style, embodying independence and confidence.
BOSS Eyewear Fall/Winter 2024 Campaign
This season, the new BOSS campaign introduces sunglasses and optical frames that blend innovation with signature detailing. The BOSS Signature Bold line debuts with Acetate Renew, a material incorporating bio-based and recycled components, matched with lenses crafted from bio-based nylon or Tritan™ Renew.
It’s a forward-thinking design with sustainability at its core, without sacrificing an edge.
The BOSS Signature Light collection delivers ultra-thin, feather-light designs for those who favor a sleeker silhouette. Made from Acetate Renew and stainless steel, the collection includes Tritan™ Renew lenses with clip-on polarized options.
Meanwhile, the BB Logo line offers a nod to branding enthusiasts. Metal frames punctuated by the BB logo and signature BOSS detailing add a distinct, recognizable touch.
From materials to aesthetics, every detail reinforces the ethos of self-expression—each piece speaks to those who lead with intent. Worn by individuals like Jong-suk, Burna, and Berrettini, BOSS eyewear extends their personal style narratives, striking a balance between timelessness and modern flair.