Meng, Malick, Benno + More Embrace Reworked Classics in BOSS

The Fashionisto

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Published December 31, 2020

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Updated January 10, 2023

Benno Bulang and Meng Yu Qi front BOSS's fall-winter 2020 men's campaign.Pin
Benno Bulang and Meng Yu Qi front BOSS’s fall-winter 2020 men’s campaign.

BOSS proposes reworked classics with its fall-winter 2020 campaign. The German brand serves up a wardrobe in a dark color palette for a practical everyday dressing approach. A selection of knitwear, outerwear, and tailoring is prevalent as David Sims focuses his lens for the season’s advertising campaign. Models Benno Bulang, Meng Yu Qi, Malick Bodian, Leon Dame, and Romaine Dixon take up the spotlight for the occasion. Coming together in sleek and timeless looks, the lot sports menswear styled by Ludivine Poiblanc. Meanwhile, the images feature a minimal but modern aesthetic thanks in part to the art direction of Fabien Baron.

Related: BOSS Reinterprets Style Icons for Fall ’20 Collection

BOSS Fall/Winter 2020 Campaign

Meng Yu Qi, Malick Bodian, and Benno Bulang star in BOSS's fall-winter 2020 men's campaign.Pin
Meng Yu Qi, Malick Bodian, and Benno Bulang star in BOSS’s fall-winter 2020 men’s campaign.
David Sims photographs Malick Bodian, Meng Yu Qi, and Leon Dame for BOSS's fall-winter 2020 men's campaign.Pin
David Sims photographs Malick Bodian, Meng Yu Qi, and Leon Dame for BOSS’s fall-winter 2020 men’s campaign.
Models Malick Bodian and Meng Yu Qi appear in BOSS's fall-winter 2020 men's campaign.Pin
Models Malick Bodian and Meng Yu Qi appear in BOSS’s fall-winter 2020 men’s campaign.
Leon Dame, Romaine Dixon, Benno Bulang, and Malick Bodian come together for BOSS's fall-winter 2020 men's campaign.Pin
Leon Dame, Romaine Dixon, Benno Bulang, and Malick Bodian come together for BOSS’s fall-winter 2020 men’s campaign.
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