BOSS kicks off its fall-winter 2024 campaign with a star-studded lineup featuring David Beckham, Burna Boy, Lee Jong-suk, and Matteo Berrettini.
This marks Beckham’s debut as the face of BOSS after announcing his partnership and design collaboration with the brand.
BOSS Fall/Winter 2024 Campaign
The iconic football legend takes center stage, lensed by photographer Mikael Jansson.
“It’s great to be a part of this BOSS campaign for fall-winter 2024, marking an exciting start to my long-term ambassadorship with BOSS,” Beckham says.
Building on its sartorial CorpCore theme for the season, BOSS elevates its tailored looks for the office. Suits are reimagined with modern silhouettes, accentuating strong shoulders and clean lines.
Monochromatic dressing dominates the campaign, with sleek ensembles that make a statement. A double-breasted suit paired with an overcoat is a standout look, exuding sophistication and style.
In a separate campaign, Matteo Berrettini showcases BOSS’ watches and jewelry. The brand ambassador dons a minimalist black tailored look, allowing his silver accessories to take center stage.
With its fall-winter 2024 campaign, BOSS solidifies its position as a leader in modern men’s tailoring.
