![BOSS Fall Winter 2017 Mens Campaign 002 Hannes Gobeyn stars in BOSS' fall-winter 2017 campaign.](https://www.thefashionisto.com/wp-content/uploads/2017/07/BOSS-Fall-Winter-2017-Mens-Campaign-002.jpg)
BOSS by Hugo Boss delivers “A Cinematic Journey” for its fall-winter 2017 campaign. Photographer Glen Luchford signs on for the occasion, working with model Hannes Gobeyn. Representing BOSS’ man of travel, Hannes suits up for the advertisement. He wears a sleek double-breasted suit with a turtleneck sweater. In addition to showcasing key BOSS pieces like the label’s trench coat, Hannes also goes semi-casual in an on-trend bomber jacket.
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BOSS Fall/Winter 2017 Men’s Campaign
![BOSS Fall Winter 2017 Mens Campaign 001 Glen Luchford photographs Hannes Gobeyn for BOSS' fall-winter 2017 campaign.](https://www.thefashionisto.com/wp-content/uploads/2017/07/BOSS-Fall-Winter-2017-Mens-Campaign-001.jpg)
![BOSS Fall Winter 2017 Mens Campaign 003 BOSS enlists Hannes Gobeyn as the star of its fall-winter 2017 campaign.](https://www.thefashionisto.com/wp-content/uploads/2017/07/BOSS-Fall-Winter-2017-Mens-Campaign-003.jpg)