BOSS Hugo Boss Taps Into a Summer Mood for Relaxed Campaign

The Fashionisto

/

Published March 21, 2017

British model Kit Butler stars in BOSS Hugo Boss' spring-summer 2017 eyewear campaign.Pin
British model Kit Butler stars in BOSS Hugo Boss’ spring-summer 2017 eyewear campaign.

BOSS Hugo Boss captures a sense of summer with its new advertising campaign. The German brand enlists photographer Angelo Pennetta to shoot its spring-summer 2017 ads. Taking to the beach, models Kit Butler and Gabriel Hulgich star as the season’s male protagonists. Joining Anna Mila Guyenz and Antonina Petkovic, the models wear casual summer staples. Standout fashions include throwback items, which include a denim vest, light wash jeans, and versatile bomber jackets.

Related: BOSS Hugo Boss Looks to the Global Traveler for Fall ’17 Collection

BOSS Hugo Boss Spring/Summer 2017 Campaign

Gabriel Hulgich wears a denim vest and jeans with a graphic tee for BOSS Hugo Boss' spring-summer 2017 campaign.Pin
Gabriel Hulgich wears a denim vest and jeans with a graphic tee for BOSS Hugo Boss’ spring-summer 2017 campaign.
Photographer Angelo Pennetta captures Gabriel Hulgich and Kit Butler for BOSS Hugo Boss' spring-summer 2017 campaign.Pin
Photographer Angelo Pennetta captures Gabriel Hulgich and Kit Butler for BOSS Hugo Boss’ spring-summer 2017 campaign.
Model Gabriel Hulgich stars in BOSS Hugo Boss' spring-summer 2017 campaign.Pin
Model Gabriel Hulgich stars in BOSS Hugo Boss’ spring-summer 2017 campaign.
Kit Butler and Gabriel Hulgich take to the beach for BOSS Hugo Boss' spring-summer 2017 campaign.Pin
Kit Butler and Gabriel Hulgich take to the beach for BOSS Hugo Boss’ spring-summer 2017 campaign.

Recent Updates

Ralph Lauren Purple Label Celebrates Timeless Holiday Style

Ralph Lauren Purple Label Celebrates Timeless Holiday Style

Ralph Lauren Purple Label’s holiday 2024 collection stands as a statement of timeless elegance, blending the brand’s unmistakable formal sophistication ...
Etro’s Fall 2024 Campaign Captures Homeric Romance

Etro’s Fall 2024 Campaign Captures Homeric Romance

Etro’s fall-winter 2024 campaign sets its stage in Messina, a nod to the hometown of creative director Marco de Vincenzo ...
John Varvatos Resort 2024 Embraces a Gothic Gaze

John Varvatos Resort 2024 Embraces a Gothic Gaze

John Varvatos introduces its resort 2024 collection, “Gothic Gaze.” Steeped in dark, dramatic tones, shades of ripened wine, a deep ...
Banana Republic’s Holiday 2024 Ad Embarks on a Festive Bay Area Adventure

Banana Republic’s Holiday 2024 Ad Embarks on a Festive Bay Area Adventure

Banana Republic launches its holiday 2024 campaign, infusing the season with the magic of nostalgia and the thrill of discovery ...
Jimmy Choo’s New Campaign Sees Winter Glamour, Parisian Flair

Jimmy Choo’s New Campaign Sees Winter Glamour, Parisian Flair

After setting a striking scene across London’s streets, Jimmy Choo returns with a fresh injection of glamour in its winter ...
Damson Idris Fronts Tommy Hilfiger’s Holiday Ad, Masters Festive Cool

Damson Idris Fronts Tommy Hilfiger’s Holiday Ad, Masters Festive Cool

Tommy Hilfiger taps its menswear ambassador Damson Idris to headline the holiday 2024 campaign. The 33-year-old actor brings his cool ...