Benjamin Eidem Embraces a ‘Summer of Ease’ for BOSS Spring ’18 Campaign

The Fashionisto

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Published January 12, 2018

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Updated February 15, 2023

Sporting a summer look, Benjmain Eidem fronts BOSS' spring-summer 2018 campaign.Pin
Sporting a summer look, Benjmain Eidem fronts BOSS’ spring-summer 2018 campaign.

BOSS travels to the Greek island of Milos for its spring-summer 2018 campaign. On the heels of its holiday advertisement, the German brand reunites with Benjamin Eidem. The Swedish model represents BOSS’ sophisticated man for the season. Coupling up with Grace Elizabeth, Benjamin is a chic vision. Glen Luchford photographs the top model with creative direction by Ingo Wilts. Meanwhile, Benjamin dons tailoring and must-haves. They include a serene color palette of sun-faded white, Flintstone blues, and muted navy.

Related: BOSS Presents ‘Summer of Ease’ for Spring ’18 Collection

BOSS Spring/Summer 2018 Campaign

BOSS reunites with Benjamin Eidem for its spring-summer 2018 campaign.Pin
BOSS reunites with Benjamin Eidem for its spring-summer 2018 campaign.
Glen Luchford photographs Benjamin Eidem for BOSS' spring-summer 2018 campaign.Pin
Glen Luchford photographs Benjamin Eidem for BOSS’ spring-summer 2018 campaign.
Models Benjamin Eidem and Grace Elizabeth star in BOSS' spring-summer 2018 campaign.Pin
Models Benjamin Eidem and Grace Elizabeth star in BOSS’ spring-summer 2018 campaign.
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