Bottega Veneta Plays with Proportions for Summer 2025 Ad

The Fashionisto

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Published February 16, 2025

Bottega Veneta unveils its summer 2025 campaign.Pin
Bottega Veneta unveils its summer 2025 campaign. Photo: Sander Houthuys / Bottega Veneta

Bottega Veneta reimagines the playful innocence of childhood in its summer 2025 campaign, turning nostalgia into high fashion. The collection thrives on exaggerated proportions, tactile details, and a sense of the surreal, all under Matthieu Blazy’s visionary touch.

Bottega Veneta Summer 2025 Campaign

Mohammed Banze appears in the Bottega Veneta summer 2025 campaign. Pin
Mohammed Banze appears in the Bottega Veneta summer 2025 campaign. Photo: Sander Houthuys / Bottega Veneta

Photographed by Sander Houthuys, Bottega Veneta’s summer 2025 campaign features an eclectic cast: Kaplan Hani, Larry Scott, Li Cheng Yuan, Nicolo Sala, Youssef Rocha, and Mohammed Banze. They lounge against plush, oversized animal-shaped cushions—an unexpected nod to childhood that softens the sharp lines of the collection.

Kaplan Hani stars in the Bottega Veneta summer 2025 campaign.Pin
Kaplan Hani stars in the Bottega Veneta summer 2025 campaign. Photo: Sander Houthuys / Bottega Veneta

This season, the ordinary becomes extraordinary, a signature of Blazy’s work. Soft pastels meet bold structure, with airy tailoring and fluid silhouettes that feel both effortless and sculptural. A pink crinkled suit contrasts with a sharp red shirt, while a plaid overshirt and mélange wool trousers, designed to mimic denim, create a play on textures.

Nicolo Sala fronts the Bottega Veneta summer 2025 campaign. Pin
Nicolo Sala fronts the Bottega Veneta summer 2025 campaign. Photo: Sander Houthuys / Bottega Veneta

Bottega Veneta’s accessories make their own statement. Woven leather bags, oversized travel pieces, and intricate metal accents add dimension to the season, reinforcing the collection’s balance of playfulness and precision.

Blazy’s vision transforms nostalgia into a refined spectacle, where childhood whimsy meets the sophistication of contemporary craftsmanship.

Li Cheng Yuan stars in Bottega Veneta’s summer 2025 campaign. Pin
Li Cheng Yuan stars in Bottega Veneta’s summer 2025 campaign. Photo: Sander Houthuys / Bottega Veneta

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