Bottega Veneta unveils its winter 2024 campaign, transporting its aesthetic to the barren, surreal landscape of Area 51. Matthieu Blazy’s latest work for the Italian fashion house stands at the intersection of minimalism and the avant-garde, evoking an otherworldly edge.
Bottega Veneta Winter 2024 Campaign
Photographer Alec Soth captures the Bottega Veneta collection, where sculptural coats, oversized trousers, and voluminous knits establish the narrative for the season. Each image blends sophisticated tailoring with an undeniable eccentricity, giving the campaign a distinctive cinematic presence.
Models Hedi Ben Tekaya, Hoyong Kim, Luke Clod, Mamuor Majeng, and Walid Fiher personify the brand’s vision of contemporary masculinity. Soth frames the models against alien-like backdrops.
The stark, empty horizons are the perfect foil to Bottega Veneta’s understated yet bold designs. The models’ movements mirror the fluidity of the garments—effortless yet grounded in precise craftsmanship.
Matthieu Blazy’s Bottega Veneta collection redefines the everyday wardrobe, breathing new life into time-honored classics. These designs make their presence felt through structural play and refined detail.
The winter 2024 campaign is a profound ode to luxury, reflecting Bottega Veneta’s place as a master of both the timeless and the forward-thinking.
