It’s high time the world gives up its restrictive beauty norms and embraces the new world order where women and men can be whoever they feel they are. In this revolution of thought, Chanel, the fashion brand now more than a century old, stands in the first row with its makeup line for men called Boy de Chanel. The brand makes a case for individual expression and living freely by challenging the status quo. Chanel provides you with the tools to do it yourself!
Related: Tim Schuhmacher & Matthew Bell Star in Boy de Chanel Makeup Campaign
Boy de Chanel Makeup for Men
Men should be free to use makeup products to correct their appearance, without calling into question their masculinity,
says Kristine Kim, Chanel’s Korea PR manager. Makeup has never been for women only. No law or constitution dictates that the usage of beauty products can only be for women. Men can apply cosmetics to look and feel good.
Kim also expresses that For Chanel, beauty is not a matter of gender; it is a matter of style. This new range [Boy de Chanel] allows men in their beauty routines to have the tools necessary to feel better about themselves.
And unlike the problematic belief that women use makeup to hide their insecurities,
the point-of-view that Chanel is maintaining is not only healthy but also empowering and norm-shattering.
The idea of attaching an attribute of weakness to beauty products needs to go. Luckily, Chanel has more than a few tools to accomplish this task. Chanel’s makeup line includes foundation, eyebrow pencils, and lip balms. Using makeup can be an instant confidence booster with countless compliments on how you “glow” and “look so fresh.” Makeup is not about femininity or masculinity; it has been about freedom of expression and being a little more presentable for the sake of one’s own satisfaction.
Style alone defines the person we wish to be,
said the company itself in a press release. Chanel is known for breaking stereotypes, first for women with their loose sportswear almost a century ago and now for men with Boy de Chanel.
Boy de Chanel first launched in Korea, where 75% of men claim to have a grooming routine. Chanel only provided what the consumers needed; the answer to an image-sensitive era where daily public interactions on different mediums require you to look your best. Boy de Chanel is not a luxury but a useful tool of the times.
The makeup line is more than just beauty products; it is a statement that normalizes a man’s wish to look flawless and feel no shame while specializing in their unique needs at the same time.
