Frye celebrates its footwear icons with its fall-winter 2016 campaign. Enlisting modern personalities to represent its signature styles, the brand partners with actor Boyd Holbrook and singer Jon Batiste. Photographed by Bjorn Ioss, the duo appear in black & white imagery that was captured in New York City. Outfitted by stylist Melanie Ward, Holbrook and Batiste sport Frye’s boots and sneakers, accenting timeless menswear essentials such as the leather bomber jacket and denim jeans.
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