New Horizons–Luxury Italian menswear brand Brioni dips into the American market with the launch of three new boutiques, in major retail cities Chicago, Costa Mesa, and Bal Harbour. Situated in heavy retail traffic areas, Brioni hopes to boost its presence in the US market for the upcoming seasons. Reflecting the fine Italian menswear, the boutiques will boast refined wooden finishes and rich metals to complement the tailored collections.
