Brioni Approaches Daywear with Relaxed Elegance

The Fashionisto

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Published January 26, 2021

Donning a checked jacket, Jonas Mason wears a sleek look from Brioni's spring-summer 2021 men's collection.Pin
Donning a checked jacket, Jonas Mason wears a sleek look from Brioni’s spring-summer 2021 men’s collection.

Brioni spends a picturesque day alongside the Tiber river as the luxury brand presents its spring-summer 2021 collection with a campaign and catalog. Approaching the season, Brioni embraces “the Roman concept of effortless style for all occasions.” New design codes see a reinterpretation of formal tailoring, emphasizing the need for chic daywear—a wardrobe of wool, cashmere, cotton, silk, and linen benefits simple, clean lines. Meanwhile, models Jonas Mason, Sharif Idris, and Wael Sersoub come together as the season’s faces. The models take in Rome’s sights as they inspire in elegant coats, shirts, suits, jackets, and more.

Related: Brad Pitt Returns for Brioni Fall Campaign

Brioni Spring/Summer 2021 Menswear

Model Jonas Mason sports a blue linen look from Brioni's spring-summer 2021 men's collection.Pin
Model Jonas Mason sports a blue linen look from Brioni’s spring-summer 2021 men’s collection.
Sharif Idris stands out in a stunning off-white suit from Brioni's spring-summer 2021 men's collection.Pin
Sharif Idris stands out in a stunning off-white suit from Brioni’s spring-summer 2021 men’s collection.
An elegant vision, Jonas Mason wears a sharp suit from Brioni's spring-summer 2021 men's collection.Pin
An elegant vision, Jonas Mason wears a sharp suit from Brioni’s spring-summer 2021 men’s collection.
Wael Sersoub connects with Brioni for spring-summer 2021 to showcase the brand's newest collection.Pin
Wael Sersoub connects with Brioni for spring-summer 2021 to showcase the brand’s newest collection.
Brioni enlists Jonas Mason as the face of its spring-summer 2021 men's collection.Pin
Brioni enlists Jonas Mason as the face of its spring-summer 2021 men’s collection.

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