Brioni Approaches Daywear with Relaxed Elegance

The Fashionisto

/

Published January 26, 2021

Donning a checked jacket, Jonas Mason wears a sleek look from Brioni's spring-summer 2021 men's collection.Pin
Donning a checked jacket, Jonas Mason wears a sleek look from Brioni’s spring-summer 2021 men’s collection.

Brioni spends a picturesque day alongside the Tiber river as the luxury brand presents its spring-summer 2021 collection with a campaign and catalog. Approaching the season, Brioni embraces “the Roman concept of effortless style for all occasions.” New design codes see a reinterpretation of formal tailoring, emphasizing the need for chic daywear—a wardrobe of wool, cashmere, cotton, silk, and linen benefits simple, clean lines. Meanwhile, models Jonas Mason, Sharif Idris, and Wael Sersoub come together as the season’s faces. The models take in Rome’s sights as they inspire in elegant coats, shirts, suits, jackets, and more.

Related: Brad Pitt Returns for Brioni Fall Campaign

Brioni Spring/Summer 2021 Menswear

Model Jonas Mason sports a blue linen look from Brioni's spring-summer 2021 men's collection.Pin
Model Jonas Mason sports a blue linen look from Brioni’s spring-summer 2021 men’s collection.
Sharif Idris stands out in a stunning off-white suit from Brioni's spring-summer 2021 men's collection.Pin
Sharif Idris stands out in a stunning off-white suit from Brioni’s spring-summer 2021 men’s collection.
An elegant vision, Jonas Mason wears a sharp suit from Brioni's spring-summer 2021 men's collection.Pin
An elegant vision, Jonas Mason wears a sharp suit from Brioni’s spring-summer 2021 men’s collection.
Wael Sersoub connects with Brioni for spring-summer 2021 to showcase the brand's newest collection.Pin
Wael Sersoub connects with Brioni for spring-summer 2021 to showcase the brand’s newest collection.
Brioni enlists Jonas Mason as the face of its spring-summer 2021 men's collection.Pin
Brioni enlists Jonas Mason as the face of its spring-summer 2021 men’s collection.

Recent Updates

Versace’s Silk Shirts Steal the Twilight Spotlight

Versace’s Silk Shirts Steal the Twilight Spotlight

Versace turns up the heat with “Unbuttoned: A Story of Silk Shirts”, a campaign where silk and skin collide. The ...
Bách Leads Dsquared2’s ICON New Generation Ad

Bách Leads Dsquared2’s ICON New Generation Ad

Dsquared2’s ICON New Generation campaign captures a collision of athletic edge and contemporary minimalism. Bách takes the spotlight, photographed by ...
Etro Channels Coastal Ease for Spring 2025 Campaign

Etro Channels Coastal Ease for Spring 2025 Campaign

Etro’s spring-summer 2025 campaign, shot by Joshua Woods, radiates sun-soaked elegance and effortless freedom. With Andrew Georgiades at its center, ...
Canali’s Spring 2025 Campaign Embraces Lakeside Elegance

Canali’s Spring 2025 Campaign Embraces Lakeside Elegance

Canali’s spring-summer 2025 campaign refines its vision of “Inner Beauty,” deepening its commitment to authenticity, self-confidence, and understated elegance. Set ...
Logan Lerman Takes to Ibiza for Michael Kors Spring 2025 Ad

Logan Lerman Takes to Ibiza for Michael Kors Spring 2025 Ad

Logan Lerman takes center stage in Michael Kors' spring 2025 campaign, symbolizing a mix of timeless Hollywood charm and effortless ...
Xiao Zhan Leads Tod’s Sunlit Spring 2025 Campaign

Xiao Zhan Leads Tod’s Sunlit Spring 2025 Campaign

Tod’s spring-summer 2025 campaign unfolds across two breathtaking Sicilian landscapes—the opulent Villa Tasca in Palermo and the historic Tonnara di ...