Brioni’s spring-summer 2025 campaign, “Living Elegance,” frames modern dressing with an effortless approach. Elegance is no longer reserved for special occasions but becomes an instinct woven into daily life.
Models Daniel Liu, Edoardo Sebastianelli, Jonas Mason, and Will Chalker front the new advertisement, appearing before the lens of Jeremy Everett, with styling by James Valeri.
Brioni Spring/Summer 2025 Campaign
The latest Brioni collection moves with quiet confidence, embracing soft tailoring and a restrained palette of browns, greys, and deep blues, punctuated by aqua green—an homage to the Scuola Romana painters. Each piece is designed for ease, enveloping luxury in the weightless drape of a jacket, the fluidity of relaxed suiting, and the tactile softness of knitwear.
Brioni’s fresh tailoring, worn with a crisp yet unstructured ease, embodies timeless refinement. Meanwhile, a monochrome ensemble in textured grey—featuring a relaxed blazer and drawstring trousers—blurs the lines between casual and formal.
A standout of the season, Brioni’s cream suit, anchored by a striped shirt and a silk tie, radiates classicism with a modern air. For outerwear, it’s understated yet commanding, as seen in a light grey trench with navy contrast lining.
With craftsmanship at its core, Brioni’s spring-summer 2025 collection is an exercise in refinement without excess. It’s a wardrobe that doesn’t demand attention—it earns it.
