Burberry’s high summer 2025 campaign trades the city for sun-soaked nostalgia, with British whimsy stitched into every frame. Under Daniel Lee’s creative direction, the campaign film “Wish You Were Here” rolls like a vintage postcard on 35mm, showcasing towel-wrapped beagles, beachside leisure, and yacht-deck antics aboard Check Mate.
British tennis player Jack Draper headlines alongside a cast that leans into the carefree absurdities of a summer holiday—the kind that anchors its mood in Ronald Binge’s “Sailing By.”
Burberry High Summer 2025 Campaign
This season leans fully into maritime play: rope motifs and naval-inspired prints wrap oversized shirts and shorts in palette-rich navy and cream. The traditional Burberry check reappears on swim trunks and bucket hats, used with just enough irreverence to keep things light.
Cargo trousers are paired with open overshirts for a sun-drenched take on utilitarian ease, while woven belts and jacquard accessories reinforce the capsule’s vacation-on-deck energy—grounded in heritage, refracted through a breezy lens.
Burberry’s latest campaign is a love letter to the British summer, reveling in both its charm and contradictions. Whether it’s a post-swim rinse under a hose or a dive into open water, high summer 2025 isn’t trying to escape the forecast—it’s dressing for the contrast.
