Burberry chases the youth demographic with its latest advertising campaign. The British fashion house has tapped Pierce Brosnan’s son Dylan to front its spring-summer 2016 men’s advertisement. Dylan joins models Liam Gardner, Louie Johnson and Sol Goss for the outing, which was previewed with a live Snapchat session this past fall.
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Posing for a casual image, Dylan is photographed by the legendary Mario Testino. Wearing one of Burberry’s iconic trench coats, Dylan adds a modern edge in black skinny jeans that reveal the waistband of the label’s check boxer shorts.