Burberry in Shanghai–As luxury labels continue to expand into Asia, British fashion house Burberry brings its London charm to Shanghai with a new store opening. Celebrating the occasion, Burberry chief creative officer Christopher Bailey says, “We are very proud and honoured to be here in Shanghai. This is a hugely significant moment for the Burberry brand. Themes are shared with this incredible city. Shanghai is a place of such spirit and energy and it has truly inspired us. Tonight’s event was a celebration of everything we stand for - our Britishness, our belief in creativity and innovation, and our authentic heritage. So many of these this evening’s experience was a magical, immersive journey through our Burberry brand blurring the physical with the digital it merged fashion, dance, with music, craftsmanship and artistry. It connected our worlds from London to Shanghai.” Touching down in Shanghai, Burberry brought with it, great music, fashion, stars and more to over 1,500 guests.
