Burberry Spring 2010 Campaign | George Craig, Matt Gilmour, Max Hurd, Alex & Emma Watson

The Fashionisto

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Published January 5, 2010

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Updated January 12, 2015

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At the helm of Burberry’s spring 2010 campaign is the label’s chief creative officer Christopher Bailey. Working with Mario Testino once more, Bailey turned to a young British cast to sell this season’s wears. Shot in London, this year’s campaign includes Max Hurd, musicians George Craig and Matt Gilmour, as well as Emma Watson and her brother Alex.

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119 thoughts on “Burberry Spring 2010 Campaign | George Craig, Matt Gilmour, Max Hurd, Alex & Emma Watson”

  1. Jesus and all that is holy this is horrible! Even Craig looks bad in it and I was not counting on that being a possibility.

    The only shots I can even find interested is when the boys hold like three girl purses each.

  2. Jesus and all that is holy this is horrible! Even Craig looks bad in it and I was not counting on that being a possibility.

    The only shots I can even find interested is when the boys hold like three girl purses each.

  3. Jesus and all that is holy this is horrible! Even Craig looks bad in it and I was not counting on that being a possibility.

    The only shots I can even find interested is when the boys hold like three girl purses each.

  4. I know burberry is known for its trench coats, but there's a trench coat overload here! lol would have been nice to see some other clothing from the season! I personally have preferred previous seasons pics more! 🙂

  5. I know burberry is known for its trench coats, but there's a trench coat overload here! lol would have been nice to see some other clothing from the season! I personally have preferred previous seasons pics more! 🙂

  6. I know burberry is known for its trench coats, but there's a trench coat overload here! lol would have been nice to see some other clothing from the season! I personally have preferred previous seasons pics more! 🙂

  7. Jesus and all that is holy this is horrible! Even Craig looks bad in it and I was not counting on that being a possibility.

    The only shots I can even find interested is when the boys hold like three girl purses each.

  8. I know burberry is known for its trench coats, but there's a trench coat overload here! lol would have been nice to see some other clothing from the season! I personally have preferred previous seasons pics more! 🙂

  9. Well there isn't even enough Prorsum men's. Most of it looks mainly Brit with a few London shirting/suitwear thrown in for good measure. Other than the bondage shirts and two trenches (not feeling the double-layer one) it is hard to find the Prorsum for guys.

  10. Well there isn't even enough Prorsum men's. Most of it looks mainly Brit with a few London shirting/suitwear thrown in for good measure. Other than the bondage shirts and two trenches (not feeling the double-layer one) it is hard to find the Prorsum for guys.

  11. Well there isn't even enough Prorsum men's. Most of it looks mainly Brit with a few London shirting/suitwear thrown in for good measure. Other than the bondage shirts and two trenches (not feeling the double-layer one) it is hard to find the Prorsum for guys.

  12. Well there isn't even enough Prorsum men's. Most of it looks mainly Brit with a few London shirting/suitwear thrown in for good measure. Other than the bondage shirts and two trenches (not feeling the double-layer one) it is hard to find the Prorsum for guys.

  13. Emma Watson steals all these pictures, but to be perfectly honest it all looks really clumsy, whatever happend between this and spring/summer 09! Now that was good photography, and good modelling…

  14. Emma Watson steals all these pictures, but to be perfectly honest it all looks really clumsy, whatever happend between this and spring/summer 09! Now that was good photography, and good modelling…

  15. Emma Watson steals all these pictures, but to be perfectly honest it all looks really clumsy, whatever happend between this and spring/summer 09! Now that was good photography, and good modelling…

  16. Emma Watson steals all these pictures, but to be perfectly honest it all looks really clumsy, whatever happend between this and spring/summer 09! Now that was good photography, and good modelling…

  17. I can't decide if I like this or not.. I mean, yes she looks good, but it's just not great. It's a little stiff and nervous…

  18. I can't decide if I like this or not.. I mean, yes she looks good, but it's just not great. It's a little stiff and nervous…

  19. I can't decide if I like this or not.. I mean, yes she looks good, but it's just not great. It's a little stiff and nervous…

  20. I can't decide if I like this or not.. I mean, yes she looks good, but it's just not great. It's a little stiff and nervous…

  21. I like everything, except for Emma. I just can't accept her as a fashion icon. not even an ordinary it girl. Just blend.

  22. I like everything, except for Emma. I just can't accept her as a fashion icon. not even an ordinary it girl. Just blend.

  23. I like everything, except for Emma. I just can't accept her as a fashion icon. not even an ordinary it girl. Just blend.

  24. I like everything, except for Emma. I just can't accept her as a fashion icon. not even an ordinary it girl. Just blend.

  25. you ppl don't get it! Yes, burberry IS known for it's coats but HELLO?! It's Fall+Winter season so of course they are going to feature their coats much more then anything else.

  26. you ppl don't get it! Yes, burberry IS known for it's coats but HELLO?! It's Fall+Winter season so of course they are going to feature their coats much more then anything else.

  27. you ppl don't get it! Yes, burberry IS known for it's coats but HELLO?! It's Fall+Winter season so of course they are going to feature their coats much more then anything else.

  28. you ppl don't get it! Yes, burberry IS known for it's coats but HELLO?! It's Fall+Winter season so of course they are going to feature their coats much more then anything else.

  29. He is actually NOT the last one Curt, you clearly don't know him at all!! He is the one in the second picture down on the left wearing the white jeans and the beige suede jacket… and in the seventh picture down on the left, in the blue suit with short hair…

  30. He is actually NOT the last one Curt, you clearly don't know him at all!! He is the one in the second picture down on the left wearing the white jeans and the beige suede jacket… and in the seventh picture down on the left, in the blue suit with short hair…

  31. He is actually NOT the last one Curt, you clearly don't know him at all!! He is the one in the second picture down on the left wearing the white jeans and the beige suede jacket… and in the seventh picture down on the left, in the blue suit with short hair…

  32. He is actually NOT the last one Curt, you clearly don't know him at all!! He is the one in the second picture down on the left wearing the white jeans and the beige suede jacket… and in the seventh picture down on the left, in the blue suit with short hair…

  33. its actually S/S 2010…… I think its brilliant, classic and simple, with a bit on an edge, but i'm a bit bored by the nitpicking of too many trench coats, does it really matter?

  34. its actually S/S 2010…… I think its brilliant, classic and simple, with a bit on an edge, but i'm a bit bored by the nitpicking of too many trench coats, does it really matter?

  35. its actually S/S 2010…… I think its brilliant, classic and simple, with a bit on an edge, but i'm a bit bored by the nitpicking of too many trench coats, does it really matter?

  36. its actually S/S 2010…… I think its brilliant, classic and simple, with a bit on an edge, but i'm a bit bored by the nitpicking of too many trench coats, does it really matter?

  37. Trench coats are going to be big for this upcoming season. Burberry invented the trench coat for British soldiers during the WWI so it's no surprise that they're all over their ads.

  38. Trench coats are going to be big for this upcoming season. Burberry invented the trench coat for British soldiers during the WWI so it's no surprise that they're all over their ads.

  39. Trench coats are going to be big for this upcoming season. Burberry invented the trench coat for British soldiers during the WWI so it's no surprise that they're all over their ads.

  40. Trench coats are going to be big for this upcoming season. Burberry invented the trench coat for British soldiers during the WWI so it's no surprise that they're all over their ads.

  41. Baileys strongest collection by far i think.
    shame there is never a Ethnic or a Black model on the runway or his campaigns!…
    Baileys Burberry ethos is to represent modern day Britain! or so what i was led to believe when i worked for them.
    Am baffled in what Britain he lives in!…

  42. Baileys strongest collection by far i think.
    shame there is never a Ethnic or a Black model on the runway or his campaigns!…
    Baileys Burberry ethos is to represent modern day Britain! or so what i was led to believe when i worked for them.
    Am baffled in what Britain he lives in!…

  43. Baileys strongest collection by far i think.
    shame there is never a Ethnic or a Black model on the runway or his campaigns!…
    Baileys Burberry ethos is to represent modern day Britain! or so what i was led to believe when i worked for them.
    Am baffled in what Britain he lives in!…

  44. Baileys strongest collection by far i think.
    shame there is never a Ethnic or a Black model on the runway or his campaigns!…
    Baileys Burberry ethos is to represent modern day Britain! or so what i was led to believe when i worked for them.
    Am baffled in what Britain he lives in!…

  45. i think it's all beautiful, but then again george craig could make a potato sack look like an angelic robe.

  46. i think it's all beautiful, but then again george craig could make a potato sack look like an angelic robe.

  47. i think it's all beautiful, but then again george craig could make a potato sack look like an angelic robe.

  48. i think it's all beautiful, but then again george craig could make a potato sack look like an angelic robe.

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