Burberry’s summer 2025 campaign, “It’s Always Burberry Weather: London in Love” unfolds like a love letter to British rom-coms of the late ’90s and early 2000s. London’s restless charm, its moody skies, and the spontaneity of everyday moments set the stage for a series of cinematic vignettes.
Burberry Summer 2025 Campaign
Featuring an all-star cast—Nicholas Hoult, Kate Winslet, Michael Ward, Naomi Campbell, Richard E. Grant, and David Gandy—the new Burberry campaign transforms the city’s rain-soaked streets into scenes of effortless elegance.
At the heart of it all, the Burberry Knight makes a striking yet silent appearance, embodying modern chivalry with a contemporary edge. The collection by Daniel Lee, refines Burberry’s outerwear legacy, bringing new life to the house’s most iconic piece—the trench coat.
Originally crafted by Thomas Burberry in 1879 from revolutionary gabardine fabric, the trench remains a cornerstone of British menswear. For summer, it appears in lighter, more adaptable forms, moving seamlessly from crowded city avenues to idyllic weekend escapes.
The Burberry campaign leans into heritage while embracing modern versatility. Classic check patterns reappear in outerwear, layered over crisp shirting and relaxed tailoring. Cinematic in execution, the visuals capture moments of rain-drenched romance, playful encounters, and quiet introspection.
A café scene, a stroll under a checkered umbrella, a trench-clad figure caught in a downpour—each frame tells a story of style meeting spontaneity. Through craftsmanship, innovation, and an unwavering devotion to all-weather dressing, Burberry proves that no matter the forecast, its legacy endures.
