Raf Simons Brings Artsy Flair to Calvin Klein’s American Classics Campaign

The Fashionisto

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Published February 7, 2017

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Updated March 23, 2018

Posing against Richard Prince's Nuts, a denim-clad Fernando stars in Calvin Klein's American Classics campaign.Pin
Posing against Richard Prince’s Nuts, a denim-clad Fernando stars in Calvin Klein’s American Classics campaign.

New Calvin Klein chief creative officer Raf Simons puts his appreciation for art front and center with the brand’s new American Classics campaign. After working with artist Sterling Ruby and spotlighting Robert Mapplethorpe for his own namesake line, Simons places Calvin Klein in a fresh context.

The Belgian designer brings his longtime collaborators, photographer Willy Vanderperre and stylist Olivier Rizzo along for the ride. The Andy Warhol Museum and Rubell Family Collection are central to the outing with featured works from Andy Warhol, Dan Flavin, Richard Prince, and Sterling Ruby.

Related: Calvin Klein Collection Transitions Into Spring with Modern Simplicity

Discussing the campaign, Simons shares, “It’s a celebration of Calvin Klein’s iconic underwear and jeans; acknowledging their status as Pop and showing them in the world of art.” Creative director Pieter Mulier adds, “Looks were specifically chosen from the Calvin Klein archive for the campaign; it’s both a recognition of design firsts and the photographic history of the brand that made these garments famous.”

Calvin Klein American Classics 2017 Campaign

Jacobi Hatch views Andy Warhol's Statue of Liberty for Calvin Klein's American Classics campaign.Pin
Jacobi Hatch views Andy Warhol’s Statue of Liberty for Calvin Klein’s American Classics campaign.
Jonas Gloer and Kiki Willems view Andy Warhol's Elvis 11 Times for Calvin Klein's American Classics campaign.Pin
Jonas Gloer and Kiki Willems view Andy Warhol’s Elvis 11 Times for Calvin Klein’s American Classics campaign.
Jacobi Hatch, Jonas Gloer and Fernando take in Sterling Ruby's FLAG for Calvin Klein's American Classics campaign.Pin
Jacobi Hatch, Jonas Gloer and Fernando take in Sterling Ruby’s FLAG for Calvin Klein’s American Classics campaign.
Willy Vanderperre photographs a model in front of Andy Warhol's Skull for Calvin Klein's American Classics campaign.Pin
Willy Vanderperre photographs a model in front of Andy Warhol’s Skull for Calvin Klein’s American Classics campaign.
Models Kiki Willems and Jonas Gloer stand in front of Andy Warhol's Ambulance Disaster for Calvin Klein's American Classics campaign.Pin
Models Kiki Willems and Jonas Gloer stand in front of Andy Warhol’s Ambulance Disaster for Calvin Klein’s American Classics campaign.
Modeling underwear, Ernesto Cervantes stands in front of Dan Flavin's Untitled (Monument for V. Tatlin) for Calvin Klein's American Classics campaign.Pin
Modeling underwear, Ernesto Cervantes stands in front of Dan Flavin’s Untitled (Monument for V. Tatlin) for Calvin Klein’s American Classics campaign.

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