Following the viral momentum of Bad Bunny’s high-voltage Calvin Klein spot, the brand returns with a campaign that doubles down on form and everyday care. The Icon Cotton underwear collection takes center stage—delivering a clean, body-conscious silhouette anchored by Calvin Klein’s now-signature Infinity Bond waistband.
Shot in a studio soaked with shadow and minimalist attitude, the images showcase the stripped-down power of the underwear—no distractions, just fit, fabric, and flow.
Calvin Klein Icon Cotton Underwear
Models Francisco Henriques and Lenny Kragba wear the Icon Cotton stretch underwear like second skin, revealing Calvin Klein’s pursuit of technical ease without losing visual punch. The waistband—engineered without seams—stays flat against the body, offering a contemporary update to the house’s archival obsession with logos and waistline branding.
The cuts, available in briefs and boxer briefs, lean into a modern athleticism that riffs on the 1990s golden era of CK’s underwear fame, with a tactile sense of control that lands somewhere between editorial polish and lived-in ease. The Icon Cotton line lives, breathes, stretches, and returns—like a perfectly paced beat in a playlist of daily rituals.
