Photographer Marcus Olsson’s fall 2009 campaign for Sisley has finally been released in full. The campaign leaves behind spring’s serene setting for a dark, dramatic theater. Let Jakob Wiechmann lead the way…
Campaign – Sisley Fall 2009
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who comes up with the concepts behind all these ads? is there an agency? or just between the photgrapher and the brand?
who comes up with the concepts behind all these ads? is there an agency? or just between the photgrapher and the brand?
It really depends. Sometimes there is a creative director who keeps the photographer and stylist on track with the season’s “story”. Other times a notable photographer will just run with it. Also, certain photographers have a specific style that complements some brands better than others. It has a lot to do with who is involved. For instance, Christopher Bailey, Burberry’s Creative Director is really hands on when it comes to their campaigns.
It really depends. Sometimes there is a creative director who keeps the photographer and stylist on track with the season’s “story”. Other times a notable photographer will just run with it. Also, certain photographers have a specific style that complements some brands better than others. It has a lot to do with who is involved. For instance, Christopher Bailey, Burberry’s Creative Director is really hands on when it comes to their campaigns.
It really depends. Sometimes there is a creative director who keeps the photographer and stylist on track with the season’s “story”. Other times a notable photographer will just run with it. Also, certain photographers have a specific style that complements some brands better than others. It has a lot to do with who is involved. For instance, Christopher Bailey, Burberry’s Creative Director is really hands on when it comes to their campaigns.