Canali’s spring-summer 2025 campaign refines its vision of “Inner Beauty,” deepening its commitment to authenticity, self-confidence, and understated elegance. Set against the tranquil waters of Lake Garda, the advertisement captures an idyllic escape where nature and craftsmanship interact intuitively.
Canali Spring/Summer 2025 Campaign
Photographed by Ben Weller, Canali’s campaign unfolds as a series of quiet, intimate moments. A group of friends drifts through sunlit scenes, their bond expressed in effortless gestures and shared glances.
The result is a portrait of contemporary masculinity shaped by tradition, refinement, and an appreciation for life’s simple luxuries.
The lake’s gentle ripples, golden sunlight, and lush surroundings reflect the Canali man—grounded, introspective, and in harmony with his world. Models Brando Erba, Jimmy Brighton, and Pau Ramis embody this spirit, moving with an unspoken ease that defines modern elegance.
The collection’s palette mirrors the region’s soft, organic hues. Brianza Green, Latte, and Blu Mezzanotte pass through the wardrobe, reflecting the water, stone, and foliage. Tailoring remains at the core, reimagined with a relaxed sensibility.
Silhouettes are fluid yet precise. Lightweight jackets exude quiet confidence, while fine-gauge knitwear adds texture and depth. The Nuvola construction enhances movement, elevating classic pieces with a featherlight touch.
A campaign steeped in Italian sophistication, Canali channels the essence of effortless luxury, where elegance is not just seen but felt.
