PinLove is all that matters for Cartier as the brand celebrates the holidays with a festive new campaign. Cartier releases its new choral film, “Love is All.” It embodies the ideals of a Maison dedicated to spreading joy and charity through the celebration of love that transcends time and space.
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“Love is All,” a film shot in Paris, Los Angeles, and Shanghai is a tribute to all the many kinds of families out there. Cartier has teamed up with photographer Amar Daved (De Facto Inc.) for its holiday advertising campaign. In addition to Troye Sivan and Jackson Wang, the film features many additional Friends of the Maison for the first time.
With a young British filmmaker and fashion photographer, Charlotte Wales, behind the camera, this video captures the essence of Cartier: the notion that the contributions of others enhance each person’s uniqueness and that these relationships strengthen our skills.
PinTo the Maison, the arts and culture are a way to express their admiration for the world around them, and they recognize that we must think outside the box to liberate ourselves from the constraints of the world around us.
“Love is All,” a song written by Roger Glover and Ronnie James Dio in the 1970s, is another crucial music choice. The holidays are a time to gather with loved ones and celebrate our shared humanity, and Cartier’s video reflects this sentiment.