Kit Butler Signs On as Cerruti 1881’s Leading Man for Fall ’17 Campaign

The Fashionisto

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Published September 6, 2017

Donning a sharp coat, Kit Butler fronts Cerruti's fall-winter 2017 campaign.Pin
Donning a sharp coat, Kit Butler fronts Cerruti 1881’s fall-winter 2017 campaign.

Cerruti 1881 celebrates its fiftieth anniversary with its fall-winter 2017 collection. Marking the special occasion, Kit Butler stars in the brand’s new campaign. The British model links up with photographer Matthew Brookes for the advertisement. Embracing a cinematic flair, the campaign mirrors the label’s runway show for the same collection.

Related: Cerruti 1881 Celebrates Its 50th Anniversary with Fall ’17 Collection

Discussing the advertisement, Cerruti chief creative officer Jason Basmajian shares, “We are excited to work with both Kit and Matthew on this campaign. Kit brings a masculine, youthful exuberance combined with an actor’s charm and Matthew’s dramatic lighting and textural images give a modern edge to the campaign that reflects the brand’s ethos.”

Cerruti Fall/Winter 2017 Campaign

Kit Butler stars in Cerruti's fall-winter 2017 campaign.Pin
Kit Butler stars in Cerruti 1881’s fall-winter 2017 campaign.
British model Kit Butler takes up the role of leading man for Cerruti's fall-winter 2017 campaign.Pin
British model Kit Butler takes up the role of leading man for Cerruti 1881’s fall-winter 2017 campaign.

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