Calvin Klein’s most recent campaign features South Korean singer and actor Cha Eun-woo. The campaign draws heavily on the brand’s iconic 90s minimalism with the new Calvin Klein Studio collection.
Cha Eun-woo for Calvin Klein Fall 2024 Campaign
A Calvin Klein Studio lamb leather car coat paired with black jeans and leather boots captures an effortlessly sharp, refined style. The coat’s texture adds depth, while the jeans and boots ground the look in modern simplicity.
Moving into tailoring, Cha Eun-woo wears a double-breasted wool jacket matched with pleated wool gabardine trousers. The jacket’s structure contrasts with the trousers’ relaxed flow, balancing formal and laid-back elegance.
As temperatures drop, Cha transitions into a classic long wool-twill car coat. The look contrasts with a paneled cotton button-down in light blue, worn with straight-fit wool pull-on pants. This creates a poised silhouette that’s bracing for the cold without losing any edge.
The brand’s signature monogram logo T-shirt appears in true Calvin Klein fashion. Paired with a refined stretch blazer and 90s straight-fit black jeans, it speaks to the iconic casual-luxury blend the brand champions.
Cha Eun-woo doesn’t shy away from injecting color into his wardrobe. A striking red bomber jacket over a black top and 90s straight-fit jeans delivers a confident punch. The red bomber, a modern twist on a classic, brings vibrancy to the understated ensemble.
Each look flows seamlessly into the next, capturing the essence of a brand that continues to push forward while nodding to its storied past. With its reflection of the 90s, Calvin Klein’s campaign highlights the timelessness of its core philosophy—minimal, bold, and always current.
