While makeup is a lucrative industry, not many companies outside Tom Ford have courted men. That’s about to change with Chanel’s new men’s range called Boy de Chanel. The line launches with brow pencils, a matte lip balm, and a sheer tinted foundation. Chanel talks to WWD about the new range.
Chanel Men’s Makeup: Boy de Chanel
Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men.” The company continues,
Lines, colors, attitudes, gestures…There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.
Chanel shares, By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style,” the company said.
The line launches first in South Korea on September 1, 2018, before debuting on Chanel.com between November and January.
