Versace pulls out all the stops with its latest fragrance, Eros Energy, enlisting Hollywood star Channing Tatum to front the campaign. Photographed by Mert Alas and Marcus Piggott, Tatum exudes raw power and charisma in the striking Versace Eros Energy advertisement.
Channing Tatum for Versace Eros Energy Ad
Styled by Jacob K, Tatum’s all-black ensemble is punctuated by gold accents and accessories featuring the iconic Medusa emblem—a true reflection of Versace’s edgy sophistication.
So, what inspired the latest addition to the Eros family? The Mediterranean coastline, with its rugged scenery, untamed air, and the unmistakable allure of an Italian vacation. Eros Energy is an Eau de Parfum that distills the essence of this timeless paradise.
But it’s Tatum’s campaign that truly brings the fragrance to life. “I love the strength of these images,” gushes Versace creative director Donatella Versace.
Discussing Tatum, Versace enthuses, “He is strong and determined and at the same time incredibly kind and charming. He is the modern Eros—celebrating love, power and dedication.”
It’s no surprise that Tatum’s magnetic presence is at the heart of the campaign, representing the ultimate embodiment of the mythological God of love. The actor takes center stage in the campaign video, playing a modern-day Eros, pitted in a race against his arrow.
This dramatic journey mirrors the evolution of the Eros fragrance family, speeding from the energetic high of Eros Energy through the serene and majestic waterfall of Eros and the bold, rugged terrain of Eros Flame.
As for Tatum, he’s excited about his collaboration with Versace: “Donatella’s idea for this campaign has such a strong creative vision and real physicality. It captures the unique mix of elegance and energy that I love about Versace.”
Tatum’s affection for the brand and its iconic designer is evident, and his passion is infectious: “To represent the Versace Eros fragrances, which have such a powerful place not just in fashion but in culture, is a great privilege, and to do so for my friend Donatella is beyond words.”
Perfumer Jordi Fernández orchestrates the scent itself, mastering the perfect balance of citrus and wood to evoke the scent of an unforgettable getaway.
Eros Energy weaves the bold citrus flavors of Italian bergamot, orange, lemon, lime, mandarin, and grapefruit against a warm, golden base of patchouli, musk, and oakmoss, creating a fragrance that is both familiar and intriguing.
In the end, Versace Eros Energy represents a compelling synergy between scent, artistry, and timeless charm—just like its enduring, Greek mythology-inspired name suggests.
