![Channing Tatum Versace Eros Energy Advertisement 003 Actor Channing Tatum fronts the Versace Eros Energy advertisement.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Advertisement-003.jpeg)
Versace pulls out all the stops with its latest fragrance, Eros Energy, enlisting Hollywood star Channing Tatum to front the campaign. Photographed by Mert Alas and Marcus Piggott, Tatum exudes raw power and charisma in the striking Versace Eros Energy advertisement.
Channing Tatum for Versace Eros Energy Ad
![Channing Tatum Versace Eros Energy Campaign 003 Channing Tatum wears all black for the Versace Eros Energy advertisement.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Campaign-003.jpeg)
Styled by Jacob K, Tatum’s all-black ensemble is punctuated by gold accents and accessories featuring the iconic Medusa emblem—a true reflection of Versace’s edgy sophistication.
![Channing Tatum Versace Eros Energy Campaign 001 Versace enlists Channing Tatum as the face of its Eros fragrance line.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Campaign-001.jpeg)
So, what inspired the latest addition to the Eros family? The Mediterranean coastline, with its rugged scenery, untamed air, and the unmistakable allure of an Italian vacation. Eros Energy is an Eau de Parfum that distills the essence of this timeless paradise.
![Channing Tatum Versace Eros Energy Ad Behind the Scenes 003 Filming the Versace Eros Energy commercial, Channing Tatum is a vision of strength and love as Eros.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Ad-Behind-the-Scenes-003.jpeg)
But it’s Tatum’s campaign that truly brings the fragrance to life. “I love the strength of these images,” gushes Versace creative director Donatella Versace.
Discussing Tatum, Versace enthuses, “He is strong and determined and at the same time incredibly kind and charming. He is the modern Eros—celebrating love, power and dedication.”
It’s no surprise that Tatum’s magnetic presence is at the heart of the campaign, representing the ultimate embodiment of the mythological God of love. The actor takes center stage in the campaign video, playing a modern-day Eros, pitted in a race against his arrow.
This dramatic journey mirrors the evolution of the Eros fragrance family, speeding from the energetic high of Eros Energy through the serene and majestic waterfall of Eros and the bold, rugged terrain of Eros Flame.
![Channing Tatum Versace Eros Energy Ad Behind the Scenes 006 Behind-the-Scenes: Channing Tatum plays Versace’s leading man in its Eros Energy advertisement.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Ad-Behind-the-Scenes-006.jpeg)
As for Tatum, he’s excited about his collaboration with Versace: “Donatella’s idea for this campaign has such a strong creative vision and real physicality. It captures the unique mix of elegance and energy that I love about Versace.”
![Channing Tatum Versace Eros Energy Campaign 002 A behind-the-scenes image from the Versace Eros Energy ad showcases Channing Tatum’s warm charisma.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Campaign-002.jpeg)
Tatum’s affection for the brand and its iconic designer is evident, and his passion is infectious: “To represent the Versace Eros fragrances, which have such a powerful place not just in fashion but in culture, is a great privilege, and to do so for my friend Donatella is beyond words.”
![Versace Eros Energy Bottle Artwork Versace Eros Energy channels the allure of the Mediterranean coastline.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Versace-Eros-Energy-Bottle-Artwork.jpg)
Perfumer Jordi Fernández orchestrates the scent itself, mastering the perfect balance of citrus and wood to evoke the scent of an unforgettable getaway.
Eros Energy weaves the bold citrus flavors of Italian bergamot, orange, lemon, lime, mandarin, and grapefruit against a warm, golden base of patchouli, musk, and oakmoss, creating a fragrance that is both familiar and intriguing.
![Channing Tatum Versace Eros Energy Ad Behind the Scenes 002 Channing Tatum appears in a behind-the-scenes image from his Versace Eros Energy campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Ad-Behind-the-Scenes-002.jpeg)
In the end, Versace Eros Energy represents a compelling synergy between scent, artistry, and timeless charm—just like its enduring, Greek mythology-inspired name suggests.
![Channing Tatum Versace Eros Energy Advertisement 002 Channing Tatum Versace Eros advertisement 2024](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Advertisement-002.jpeg)
![Channing Tatum Versace Eros Energy Advertisement 001 Channing Tatum Versace Eros Flame advertisement 2024](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Advertisement-001.jpeg)
![Channing Tatum Versace Eros Energy Ad Behind the Scenes 001 Channing Tatum Running Versace Eros Energy Advertisement](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Ad-Behind-the-Scenes-001.jpeg)
![Channing Tatum Versace Eros Energy Ad Behind the Scenes 005 Channing Tatum Bow and Arrow Versace Eros Energy Advertisement](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Ad-Behind-the-Scenes-005.jpeg)
![Channing Tatum Versace Eros Energy Ad Behind the Scenes 004 Channing Tatum Versace Eros Energy Advertisement Black and White](https://www.thefashionisto.com/wp-content/uploads/2024/08/Channing-Tatum-Versace-Eros-Energy-Ad-Behind-the-Scenes-004.jpeg)