As the indie sleaze aesthetic returns to the spotlight, Cheap Monday revives its iconic status in fashion. Founded in 2004, the brand quickly rose to fame with its stretch skinny jeans, celebrated for their style and affordability. This summer, Cheap Monday introduces a refreshed denim lineup tailored for a new generation.
Cheap Monday Summer 2024 Preview
Weekday Managing Director Kim Holm says Cheap Monday “strikes a chord with today’s youth, empowering them to authentically express themselves through their clothing and freely experiment with their personal style.” This sentiment shines through in each piece, promising a season of bold self-expression.
The new collection delivers a clash of eras and attitudes, blending punk spirit with a modern twist. Design Lead Alice Shulman describes Cheap Monday as a “rush of restlessness, speed, and compulsion,” reflected in the eclectic mix of denim styles.
From low-waisted boot cuts to super-stretch skinny jeans and relaxed fits, the assortment offers a range of rebellious cuts that challenge fashion norms.
The designs draw inspiration from various cultural elements, including pop, nepo babies, art, underground music, and post-punk, creating a lineup that celebrates diverse personalities. With plans to offer these trendy styles at Weekday stores and select retailers, unsurprising would be a solid return to the U.S. market should the demand arise.
The launch of Cheap Monday’s summer 2024 collection offers an exciting story of the brand’s resurgence. This collection, which allows the younger generation to experiment freely with clothing style, seems to indicate a real turnaround in the fashion world. What do you think about how Cheap Monday affects young people and what kind of self-confidence and freedom of expression it offers them?