British fashion designer Christian Cowan has partnered with WildBrain’s Teletubbies to launch a new apparel collection inspired by iconic fashion campaigns of the 90s. The limited-edition capsule features the Teletubbies alongside models Matt van de Sande and Emily Unkles. The images by Oscar Ouk are printed on wardrobe essentials such as a hoodie, a t-shirt, and denim.
The characters’ merriment and playful personalities match Cowan’s design aesthetic, and the new collection is available for purchase on christiancowan.com starting at $195. The collaboration builds on the excitement generated over the past year as the Teletubbies celebrated their 25th anniversary globally, and new content was launched on Netflix and YouTube.
Christian Cowan x Teletubbies Capsule Collection
Christian Cowan, a longtime fan of Teletubbies, voiced his excitement about the new apparel collection he created in partnership with WildBrain. Cowan shared, “I grew up watching the Teletubbies, so being able to combine that nostalgia with my passion for fashion is a dream come true.”
Jim Fielding, Chief Marketing and Brands Officer at WildBrain expressed his enthusiasm for the collaboration between Teletubbies and Christian Cowan. He said, “We’re absolutely thrilled to be partnering with Christian on this new Teletubbies fashion line. Christian’s vision as a designer is unparalleled, and his playful, creative sensibilities are an ideal match for the Teletubbies.”
Fielding also emphasized WildBrain’s commitment to providing Teletubbies fans with opportunities to celebrate their love for the show on and off the screen. This collaboration has brought together fashion and nostalgia and promises to engage both adult and younger fans of Teletubbies.
