Calvin Klein’s CK One Essence Campaign is a Whole Mood

The Fashionisto

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Published August 1, 2024

Calvin Klein unveils its new CK One Essence campaign.Pin
Calvin Klein unveils its new CK One Essence campaign. Photo: Alasdair McLellan / Calvin Klein

Calvin Klein entices the senses with its latest fragrance, CK One Essence. The iconic brand describes this exciting new scent as “fresh, provocative, unapologetic, and intense”—just what you’d expect from a Calvin Klein fragrance.

The campaign, lensed by photographer Alasdair McLellan and creatively directed by Ben Keren, is just as bold. A talented cast of models, including Kit Butler, Cheikh Dia, and Finley Prentice, bring the fragrance to life in striking images.

CK One Essence Campaign

Alasdair McLellan photographs the CK One Essence advertisement. Pin
Alasdair McLellan photographs the CK One Essence advertisement. Photo: Alasdair McLellan / Calvin Klein

Styled by Camilla Nickerson in Calvin Klein essentials, the models embody the spirited essence of the fragrance, rocking denim, leather, and underwear with attitude.

But what sets CK One Essence apart is its unique blend of scents. This Eau de parfum is twice as concentrated as the original, with top notes of sparkling Italian bergamot and blood orange giving way to a warm base of natural sandalwood and musk.

The addition of organic green tea accords adds a fresh, herbal twist.

CK One Essence delivers a modern, unisex fragrance.Pin
CK One Essence delivers a modern, unisex fragrance. Photo: Alasdair McLellan / Calvin Klein

The result is a fragrance that’s both clean and sensual—a delicate balance that’s hard to achieve. Calvin Klein has nailed it, and the bottle is just as impressive.

A recyclable, translucent metallic bottle houses CK One Essence.Pin
A recyclable, translucent metallic bottle houses CK One Essence. Photo: Calvin Klein

Fully recyclable and featuring a sleek, translucent metallic finish, the Calvin Klein Essence bottle is a design that’s as modern as eco-friendly.

Models Abby Champion, Blesnya Minher, Cedric Sanvee, Cheikh Dia, Finley Prentice, Kit Butler, Mathilda Gvarliani, Noor Mutsaers, Troy Untalan, and Yenni Schwan appear in the Calvin Klein CK One Essence advertisement.

With its bold fragrance, striking campaign, and sustainable packaging, CK One Essence is poised to leave a lasting impression—one that’s as unforgettable as its scent.


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