Massimo Dutti calls on Clément Chabernaud once more, this time for an intimate Father’s Day story titled “Intergenerational.” The French model, a long-standing figure in the brand’s visual language, appears alongside his father and brother—turning a simple brand story into a personal family portrait.
Shot across indoor Parisian spaces and rooftops, the series balances soft domesticity with metropolitan cool, grounding Massimo Dutti’s understated tailoring in lived-in warmth.
Massimo Dutti “Intergenerational”
What makes Massimo Dutti’s story resonate is its simplicity: corduroy and suede jackets, pleated trousers, soft knits, and loafers—all worn with ease by three men at different stages in life.
Clément’s presence ties together the imagery, but it’s the interwoven gestures—shared glances, mirrored silhouettes—that push the images past standard editorial into something closer to a memory.
The styling mirrors a wardrobe built over time rather than trend cycles. A black leather jacket recalls Helmut Lang, a sand-toned trench nods to 1980s Cerruti, and a charcoal knit tucked into trousers channels the sharpness of ’90s European cinema.
Clément’s recent appearance in COS’ spring-summer 2025 campaign may have offered a cleaner, future-forward aesthetic, but Massimo Dutti’s “Intergenerational” is something else entirely—it’s an homage to family, legacy, and the timeless power of dressing well together.
