New York Fashion Week Men’s kicks off with the release of Club Monaco’s spring 2018 collection. The brand entitles the season “Now You See Me.” It launches with an installation, campaign, and lookbook that embrace elements of light, shadow, and reflection. Head of design Steven Cateron shares, Club Monaco has always been about individuals and the idea of non-prescriptive style.
Related: On Repeat | Club Monaco Showcases Versatile Essentials
Cateron continues, This season’s collection celebrates that part of the brand’s DNA–it’s strong but also feels open and effortless.
A mirrored installation in Club Monaco’s Fifth Avenue flagship store allows the customer to embrace the “me” in “Now You See Me.” Meanwhile, Peter Ash Lee photographs the label’s latest campaign. Models’ faces are obscured to allow Club Monaco’s customers to see themselves in the images. Finally, Cateron photographs this season’s lookbook. It represents the idea of viewing the collection through the lens of its creator.
Club Monaco Spring 2018 Campaign
The NYFW Activation: Club Monaco Installation
Club Monaco Spring 2018 Men’s Lookbook
