Coach promotes its Jean-Michel Basquiat collection with a campaign lensed by Micaiah Carter that features actor Michael B. Jordan alongside the late artist’s family. The range debuted this past February as part of the brand’s fall-winter 2020 collection. Bringing together the worlds of fashion and art, Coach hopes to introduce Basquiat’s work to a new generation.
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Coach x Jean-Michel Basquiat Collection Campaign
Coach creative director Stuart Vevers explains, “Basquiat is one of my heroes. He embodied the creative, inclusive spirit of New York and was a force for change in his community.” The designer continues, “I am proud to celebrate his work and values and help bring them to a new generation. I’m also incredibly grateful for the support and trust given to me by Basquiat’s family, and would like to thank them for their help in creating this collection and campaign.”
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Speaking on behalf of the family, Jeanine Basquiat shares, “We really love this collection from Coach. They did a great job in capturing the spirit and energy of Jean-Michel’s work and putting together a perfect group of creative talent to bring this to life. We’ve always been fans of Coach, so this is a dream project for us.”