Alanui’s spring-summer 2024 collection celebrates India’s cultural tapestry through a kaleidoscope of colors and motifs.
It’s a collection where each piece seems to tell a story of its own, one of relaxed elegance and worldly curiosity.
As model Matthias El Koulali showcases the range, the neutral base of creamy whites and soft beiges is artfully punctuated by vibrant papaya, pistachio, saffron, and pastel blue hues.
These colors call to mind the diverse Indian landscapes, from the sun-bleached architecture to the verdant countryside.
The aesthetic is an interplay of tradition and modernity, where classic Indian design elements like bandana prints and chevron patterns are reimagined into contemporary casual wear. The collection is abundant with graphics—tigers prowling through palm-laden scenes evoke a sense of the exotic.
Alanui Spring/Summer 2024 Collection
The relaxed vibe synonymous with Alanui is present in every fabric drape, with cardigans, soft hoodies, and knit shorts offering ease. At the same time, joggers and ombre jeans add a touch of the urbane nomad to the collection.
In true Alanui style, the clothing details are a focal point. The intricacy of the knitwear, with its detailed patterns and lush textures, brings warmth to the spring-summer transition.
Alanui’s collection proposes comfort without sacrificing visual impact, featuring a mix of loose-fitting silhouettes and structured pieces that blend seamlessly. The brand’s signature luxe-casual approach invites men to blend into diverse settings, be it a casual city walk or a serene beach escape.
