ASOS unveils its summer 2021 collection, “It Hits Different.” The British fashion brand delivers a season of high-energy style. Front and center, men’s classics filter through a nostalgic lens for a cheeky and stylish blast from the past.
Taking up the spotlight for the season, Matthew Laureano, Darien Mann, and Chad Jonson flex in covetable fits. The models step outdoors, inspiring in mix and match pieces—1980s surf inspiration results in bright colors and fun prints. Here, fashions easily capture the laid-back attitude of a day at the beach.
ASOS’ summer of style proposes wardrobe staples such as the bowling shirt. Dressed in florals, the must-have joins relaxed shorts and sporty pants with elasticated waists. For accessories, ASOS offers sunglasses, bags, caps, and sneakers.